Sometimes the makeup is not the problem.
The pose is.
A good pose can make your lashes show up, your jewelry sparkle, your outfit look better, and your whole photo feel more intentional.
The easiest fix is to stop standing flat to the camera like you are taking a school ID photo.
Turn slightly.
Lift your chin a little.
Relax your shoulders.
Move your hand near your hair, face, bag, or jewelry.
Give the photo something to do.
For beauty photos, angles matter even more.
If you are showing lashes, look slightly down or close your eyes so the lash shape is visible. If you are showing jewelry, move your hair or angle your neck so the piece has space. If you are filming a mirror outfit, let the pose create shape instead of hiding the look.
The goal is not to look fake.
The goal is to look finished.
Because the camera does not just capture the glam.
It captures how you carry it.
TL;DR: Better posing makes your beauty, lashes, jewelry, and outfit look more intentional.
Pose like the mirror already agreed with you.